Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, The e-Choupal is a unique web-based initiative of ITC Limited, offering farmers required information, products, and services they need.

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ITC Readies E-choupal Invasion Of Maharashtra

They see the ‘e-Choupal’ as the new age cooperative for all practical purposes. One of the essential barriers for ITC was that the regulatory practices in place then by the Agriculture Produce Marketing Committee Act that prohibited the purchase of specified commodities from other sources than the government designated mandis.

These particularly small enterprises lack access to markets and hence do not have predictable income and growth. This initiative has enabled farmers to make better choices and offered insights on better farm practices.

This initiative provides sustainable livelihood opportunities to rural wasteland owners by assisting them to convert their wastelands into pulpwood plantations. Select Year There is a strategic element to this initiative. Cigarettes and Virtual Cathedrals The Economist.

The aggregation of demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. Technicians are trained to provide an integrated package consisting of artificial insemination, cattle health and nutrition, pregnancy and post-natal services right at the farmer’s doorstep.

Products like clay water bottles, sustainable bamboo products, wallets from used tyres and so on. The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.


It can be used a channel to increase the level of depressed rate of literacy in the rural areas. Chairman Y C Deveshwar speaks on the e-Choupal. Everything changed for Singh in when the diversified cchoupal ITC introduced an e-Choupal to his village. The Sanchalak was very important figure in the entire process.

The information given by the farmers could be studied and analyzed by experts and this would help both the parties in that the revenues for the company would grow and farmers would benefit with the experts suggesting even customized solution to their farming issues. The system saves procurement costs for ITC Limited.

Here, further testing is conducted by trained technicians. Click here to sign up.

Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e. ITC plans personalised crop management services via e-Choupal 3.

This helps farmers improve the quality of their products, and helps in obtaining a better price. It could serve both the company and the farmers.

Global award for ITC’s e-choupal Business-standard. This value chain created can serve as tool for the ITC and other players to penetrate and affect the rural market more effectively. Simultaneously, using this value chain to channel and direct other essential interests of the iitc in the form of retail products, banking and information services.

Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs choypal the supply chain that chpupal not add value. Today, Singh attends sessions at the Choupal Pradarshan Khet, which offers further training on the latest farming techniques.


Even small farmers have gained from the initiative.

E-CHOUPAL PROJECT BY ITC – Motivation, Principles and Barriers | Manhar Singh –

In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. ITC holds out mall hope for villagers The Telegraph.

Jump to Main Navigation. Back to Press Reports. The Golden Peacock Innovation Award This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

Website optimised for IE 7. This choupall has multiple issues. Look at the impact numbers. Agricultural marketing in India E-commerce in India. After a farmer reaps his harvest, he chlupal the loan to his user group, helping create a village development fund.

Sluggish reforms hit e-choupal expansion: Rewarding resourcefulness, lifting lives The Hindu Business Line. Collapse All Expand All. ITC e-choupal on awards shortlist Business-standard. In its next phase — the ITC e-Choupal 4. The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative.

Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. It is also the most vulnerable to the vagaries of nature and the threat of climate change.