Ensayo General de La Comunicación Piñuel y Lozano – Download as PDF File . pdf) or read online. Thomas L. Friedman. Bad Feminist: Essays Joseph Kanon Estudio sobre la cultura y las identidades sociales Gilberto Gimenez. Ensayo general sobre la comunicación by José Luis Piñuel Raigada(Book) 6 editions published in in Spanish and held by 43 WorldCat member libraries . Body of Knowledge Ensayo general sobre la comunicación by José Luis Piñuel; Carlos Lozano Abstract: La presente obra es una aventura intelectual que.

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As Habermasop. Table 3 illustrates only the most frequent elements of contrast, but not the shared components, of the two general types of discourse that are compared, considering the evaluativeempirical and normative content of the statements of the self-referential discourses about the media universe.

Piñuel Raigada, José Luis [WorldCat Identities]

And these are the most relevant details:. The answer offered to us in the analysed discourse is that the responsibility of communicators is not with society but with themselves, or more precisely, with the community they are part of: The daily discourse of the press is ideal for this purpose because it facilitates the task of revealing the construction of the discourse of social communication. Now, as sobge have pointed out, the communicators are accustomed to comparatively assess their colleagues by setting their criteria according to certain principles that are regulatory of their activity and the reliability exhibited by the assessed communicators in their discursive productions.

This is another alternative or complementary normative source of the weak validating justification based only in the credibilityreliability, or rationality of the communicator. Aletic [ 1 ]. The truth is said or thought, it is a more a matter of language than ontology Vilches, De la Unidad a la Diferencia Complexity and ejsayo.

Ensayo General Sobre la Comunicacion pdf

An analysis like the one offered by this article was made possible and may be only epistemologically further developed if it uses a theory of communication that is capable of:. All kinds of organisations governmental, commercial companies, political parties, trade unions, civil associations, etc. In any case, from this virtue epistemology, the justification spbre validity of the practice would be unnecessary: On the other hand, in general, this praxis is based —among journalists-more on historically-based collective judgments than on written rules and norms.


This is a widespread, corporate vision that is usually used in front of other social institutions i.

Normas y Valores Norms and Values. Then, analysing the media discourses that make reference to the activity of the media themselves constitutes a primary and strategic objective. However, the advertising weight of the organization in the medium and the weight generzl the image or brand that the organization represents are priorities. A clear example is the following headline: There is no doubt that the media have chosen a way of producing and disseminating knowledge that can only be explained from the adoption of the so-called virtue epistemology.

Journal of Communciation24 2pp.

Opinion leader in the field. This is the epistemic or puritanical conception that is derived from the analysed discourses. This is an epistemic approach that is based on a multiple piueo approach: Since the content analysis showed that more than half of the registered newspaper articles, whose theme was a self-referential discourse about communication, were signed by a columnist or a journalist of the publishing medium, a matter to explore in comunucacion Delphi panel was the negotiation of press managers with the media journalists on the election of authors and protagonists of the agreed publications.

Secondly, the sending of the news to the correct section increases the chances of publication. The intention was that in the variables specified for that purpose, the analysts would identify the discourse underlying the manifest expression, provided the keys of meaning were noticeable -according to the previous training that the analysts received to be able geeneral recognise such categories of analysis.

Piñuel Raigada, José Luis

Contemporary Debates in Epistemology. Thus, the topics that are the most discussed, that have the largest share of the audience, and that occupy more time and space in the media e. Personal encounters mentioned by 14 of 17 gensral as the most widely used method: The reality-effect refers to the truth of the mediated reality.

Email 5 8 13 4. Object of study and fomunicacion. Linking the evolution of life and society with the historical vicissitudes of communication and the virtualities that communication offers in sobge construction of social representations self-references and hetero-references that are created by the game of reflexivity between discourse and action.

As noted by Roda It is important to note some differences between this conception of the Discourse about what is jjose and the discourse about what is doneor about what happenswhich is more based on a regulatory statute in which although aims to be exempt from regulation the performed actions are also seen as exemplary precedent and, to a lesser extent, the individual assessments serve as regulatory alternatives.


Press Managers Producers Dealers Consumers. The objectives of the study are establishing what changes are appropriate to undertake in order to improve the education of journalists, and setting the quality standards of the public service of journalism.

In the first round it was established that the news selection that the institutions and companies send to the media depends firstly on the credibility of the source and secondly on the impact of the news, although conflicting subjects acquired certain priority.

This is a super-reality or superimposed realitywhich has an extraordinary way to produce reality, as Baudrillard ibid. However, in purity, the professional communicators who commit such improper acts are simply not bad professionals, in reality they have never been so, they are not professional communicators but intruders.

Director of the company or institution. Our final conclusion is this: An introduction to the Philosophy of Communication. Based on these points we will develop a summarised exposition of the results of this research. Invitations for group meetings. Journal of Communication, 26, pp. These are the hypotheses of this study:.

And an event like this ends up engaging both the social actors that compete against each other to occupy the proscenium of the media topicality, and the thematic repertoire of the public agenda which increasingly includes the events generak this superimposed reality of communicative clashes. If we consider the most predominant type of discourses: It is possible to propose that this virtue epistemology has, logically, its dark side, because communicators can commit morally reprehensible acts. Invitations for group meetings mentioned by 8 of 17 experts as the most widely used method: In Daniel Quesada Coord.

And finally, this was the distribution of answers to the question, “Does this valuation gejeral depending on the type of news, the type comunkcacion media, or the personality of the journalist?